Intellectual Property Protection and Economic †Free Samples

Question: Discuss about the Intellectual Property Protection and Economic. Answer: Introduction The following research is based on the implementation of the operation plan developed for the organization Zero Motorcycle, Australia. The organization manufactures electronic motorcycle and sells them in Australia market. However, the organization in the recent time faces some challenges such as the aggressive marketing strategies of the competitors. Therefore, an operation has been developed to overcome the market barriers and perform effectively in the previous section of the report and this report provides the discussion about how the strategies will be implemented to make the plan successful. The report discusses how the personnel will be hired to get the jobs done within the time given time period. As put forward by Kim et al. (2012), the recruitment is one of the significant critical human resource function for the organization. It is certain that attracting the right people with the right mixture of skills as well as experience into the right job and aligning this to companys overall project remains crucial to the organization. While recruiting new people, the organization must ensure that the purpose of the process is to determine the current as well as future requirement of the company in conjunction with its personal planning as well as the job analysis activities. As the first stage of recruitment strategy, Zero Motorcycle needs to conduct a short analysis to make sure that the vacancy is genuine and the position needs to be filled. Hence, the senior management of the organization needs to take the reasonability of recruiting new people. In fact, while recruiting new people, the company could take help from both internal and external sources. In this context, Cherian and Jacob (2012) commented that recruitment from the internal sources is highly preferred as the existing employees know the organization and they could effectively fit to the organizational culture. While focusing on the internal sources, promotion and transfer from among the present employees can be an effective source of recruitment. As put forward by Drauz (2014), the promotion indicates that upgrading of an individual to a higher position carrying a higher status. On the other side, it has also been identified that the former employees are another source of applicant for the vacancies to be filled up in the organization. Nonetheless, as the organization Zero Motorcycle should also pay attention to external source recruitment; this means as the organization is going to implement a new project, it is necessary for them to hire the experienced candidat es who have industrial experience in the field of motorcycle manufacturing. Hence, the company might not have to make large investment on grooming and development. Induction- The induction remains as the critical phase in the continuation of professional learning based on the clearly defined performance development process. The company could follow the process of consistency, which would help to reinforce the capability of newly employed personnel (Burke and Noumair 2015). The newly appointed employees need to be communicated by conveying the key message as well as providing them with the equal access to information, resource as well as development opportunities. Connectedness- The technique of connectedness could help the organization collaborate through the partnership with internal as well as the external stakeholders to understand the shared goals (Guest 2011). This technique might help to improve the relationship by monitoring and coaching to encourage the staff. Developing the personnel After the recruitment and induction, the organization needs to pay attention to workforce development. This means the organization Zero Motorcycle could focus on developing the appropriate training development programs. The newly appointed employees should be provided with training regarding the work process, process of flexibility organizational culture and other internal aspects. In addition to this, in the development process, the organization also needs to focus on the performance measurement (Daley 2012). This means during the training, the management needs to measures the growth of employees. Based on the measurement, appropriate strategies need to be applied. As put forward by Wright and McMahan (2011), the monitoring provides the opportunity to share as well as develop their knowledge and experience, skills in a dynamic. Zero Motorcycle needs to develop successful coaching programs, which provides mentors as well as the mentorees the opportunity to derive understanding of multiple backgrounds. In addition, this coaching program is based on the principles of respect, commitment and inclusiveness. Through monitoring, the organization could help people to reflect on their practices, skills and knowledge as well as the management could prepare them for the future opportunities. Deriving physical resource and services and their cost versus potential profit margin Workforce- At the initial stage, as the organization pays attention to franchise operation, it needs to hire agents and distributors for selling the products on behalf of the company. However, hence, the hiring of agents and distributors is also an addition to the current existing employees or workforce of Zero Motorcycle. Technological resource- After hiring the dealers and agent for selling the products in a new market, the company also needs to invest on the promotional activities. To access the target market, digital medium is the best option for Zero Motorcycle. Zero Motorcycle could utilize the social media channels to promote the products and services. Promoting the contents of the products on YouTube and Facebook is a significant marketing approach. In addition to this, the company could also use the traditional media such as publishing the content through newspapers, television, magazines and other channels. Raw materials- As the organization is supposed to expand the operation in new market throuhg agents and distributors, it needs to focus on the manufacturing of products. This means if the demand of products is high in the target market-Australia, the availability of the products should be there in the process. To facilitate the manufacturing process, the organization needs to supply the raw materials, which is again an addition to the existing funds. Economic budget The organization needs to focus on its existing budget, as the hiring of new agents and distributors and their commission on each sale requires a huge budget. In addition to this, the company also needs to make investment for the supply of raw materials. Overall, the company is required to make a large investment for implementing the operational plan. Infrastructure resource- Eventually, the organization needs to develop the outlet or store in the target market, the company requires an appropriate location for setting up the infrastructure. For decorating the store, the organization needs store materials such as furniture, glass, technological devices and a parking place for test drive. Estimated budget required for utilizing the above-mentioned resource Resource required Budget required Required workforce AUS $10000 Technological resource AUS $ 20,000 Raw Materials AUS $20,000 Infrastructure AUS $ 30,000 Total AUS $80,000 Table 1: Budget required for the resource (Source: Self-Made) Protecting the intellectual property As put forward by Kim et al. (2012), intellectual property has conventionally been categorized into the industrial property as well as the copyright. Hence, the term industrial property could require the patents, trademarks, industrial design as well as geographic indication of source. To avoid failure in this method, the organization could require registration of intellectual property. The company needs to have a trademark, which is the most effective, and valuable asset can be owned by an organization (Hall et al. 2014). For example, when an organization or business gains popularity in the market, the rivals or the competitors could imitate the ideas as well as market strategy but on a frequent basis, the organizations could imitate the trademark, the product packaging and distinctive marketing approach. As put mentioned by Baumback et al. (2012), understanding the different types of Intellectual Property and the advantage of each one. Hence, patents protect the invention; deign registration keep a protection on their looks. It is observed that a registered trademark protects brand name, logos, and even the aspects of packaging. It is necessary for Zero Motorcycle to keep confidentiality in the services and the operation until it is protected. Whenever, a third party is involved in the process, it is necessary to maintain a confidentiality agreement to stop them from disclosing opinions, idea without the consent. For example, the organization needs to make an agreement with the dealers and distributors about the confidentiality of the proposed operation. The organization needs to develop a model of invention to guide the prospective financial backers to consider the smart idea as well as their market potential. Nonetheless, it is not necessary for the organization not to let a third party to get into it without having a confidentiality agreement in the dealing. Monitoring and documenting the performance As mentioned by Witter et al. (2013.), the performance management is a communication technique based on which the managers and employees work together to plan, evaluate and monitor employees work objectives as well as overall contribution to the organization. In the recent time, the performance management technique is continuous technique of setting objectives, evaluating progress as well s providing an ongoing and feedback to make sure the organizational members to meet their goals and objectives. In order to measure the performance, the organization Zero Motorcycle could utilize the following standard. Quality- This process helps to identify how well a particular activity or job is performed. Hence, the manager needs to identify how effectively the final product is designed. Hence, the quality could work as the accuracy, appearance or the effectiveness. Thereby, keeping a close eye on the quality of performance, the management could further evaluate the performance. Quantity- This process helps to identify how much work is finished or delivered. Hence, a measurement of quantity can be expressed as the error rate like the number of percentage allowed per unit of work as the usual outcome to be achieved (Mone and London 2014). However, the senior management or the quality department needs to ensure that when the quantity standard is set, the criteria for exceed standard need to be high enough for challenging but it should not be much high that is remains unattainable. Timeline- This phase [or the process helps to identify how faster, when or by what, the work needs to be produced. The timeline needs to be developed realistically. Cost-effectiveness- This phase certainly helps to identify the money savings to the organization or working within the budget. It is observed that cost-effectiveness standard could include the aspects of performance like maintaining or minimizing the unit cost (Elnaga and Imran 2013). This approach could also help to reduce the cost of a product or service by reducing the wastage. The above-mentioned process and the approaches help to monitor the performance of the employees and the processes make it easy for the organizations to find out the flaws and apply modified strategies. Generating and managing fair, accurate as well as non-biased documentation of employees performance is one of the significant skills that all supervisors should develop (Batt, and Colvin 2011). The human resource management department need to document employee performance, both positive contribution and the performance failure. The management need to document actually the employee did as well as said and what the manager did and said at the time of meeting or the conversation. For example, the organization sales department of the organization needs to document the number of sales achieved within the given time period and the time number of projects was given to be sold out in the market. Hence, they could find out the gaps or failure in the sales margin. Strategies to deal with the underperformance Provide clear feedback- Before the management could reprimand a worker for their effort, it is necessary to give the individual as much feedback as possible. Hence, the quality of the work seems to be poor, the manager could speak to the employees to learn about the issue, if any, he/she faces (Guest 2011). There should be a proper communication between the managers and the employees about what is required for modification. It could be critical to include the employees in the technique of outlining the individual performance targets. It is important to take opinions from the employees themselves abbot how they would like improve their performance and achieve new skills. Reference list and Bibliography Batt, R. and Colvin, A.J., 2011. An employment systems approach to turnover: Human resources practices, quits, dismissals, and performance.Academy of management Journal,54(4), pp.695-717. Baumback, M.S., Bettis, D.W. and Jenkins, J.A., Amazon Technologies, Inc., 2012.Monitoring performance and operation of data exchanges. U.S. Patent 8,122,124. Burke, W.W. and Noumair, D.A., 2015.Organization development: A process of learning and changing. 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